Sony BMG smokes many, many bowls
- You buy a card at a store.
- You take this card home, or give it to someone who takes it home.
- You scratch the back of the card to reveal a code number.
- You enter the code at the MusicPass website which allows you to download an album.
- The album is in MP3 format with no DRM.
"We see MusicPass as a great way to bring digital music to the physical retail space," Mr. Hesse added. "We believe it will have strong appeal for a broad range of consumers, and that it will ultimately expand both the digital and physical markets for music. As we begin the roll out of this impressive new product we are extremely encouraged by the high levels of enthusiasm that MusicPass has generated among our artists and launch partners, and we look forward to making music fans across the U.S. and Canada a part of the MusicPass experience."
"We're happy to be participating in the launch of a new physical format of digital music for retail," commented Jennifer Johnston Schaidler, Vice President, Music, Best Buy. "Physical products like this will be another way for Best Buy to deliver music and entertainment to our customers in a manner that suits their needs whether it is an impulse purchase, gift, or great collectible. Digital music doesn't need to be restricted to online environments. We look forward to learning how physical products can help grow the digital marketplace."
Um, the whole idea of digital music is to eliminate the physical medium, not replace it with something else. The only thing this gets you, maybe, that you won't get by just buying it on iTunes is that some albums will come with bonus material.Hat tip to John Scalzi who naturally does a much better job than me at explaining why it won't work.